Here are 5 of the best posts I’ve read recently (and some not so recently) about the ROI of social media. I think while we’re all continuing to think a lot about this issue, it’s becoming less and less about simply proving our case to the powers that be and more and more about finding a simple, replicable system for what’s worth measuring and why. For the association industry,measuring engagement is one significant piece of this puzzle, but all nonprofits still have businesses to run and it’s worth having a look at what some smart people have said about it all.
These are in date order.
The BrandBuilder Blog – Defining Social Media ROI once and for all, and understanding the action-reactive-return narrative
Adam Cohen (A Thousand Cuts) – The Basics of Social Media ROI
Social Computing Journal – Measuring Social Media ROI: Does size matter?
BrandSavant – What’s Wrong With Social Media Marketing Strategy
Jacob Morgan – The Importance of a Social Media ROI Diagnostic
Let us know what you think of these, and if you have other links to share or ideas about how to measure the ROI (or ROE) of social media in a way that can be shared easily throughout the industry. I’m sure someone out there has had to do some kind report for their Board where you had to organize all the quantitative and qualitative data in some way that makes a good business case… 
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 Mashable also had an excellent post this week on social media ROI. Thanks for the resources! |
 I love Olivier Blanchard's (@thebrandbuilder) slideshow on Social Media ROI. Hilarious and informative. You can see it here http://bit.ly/3ZXxZj. |
 Thanks for the recommendations, very useful. |
Great list - good to share more examples as it helps with building business cases. And on that vein, here are more examples collected: http://bit.ly/1dyEU4 |
Thank you for sharing these posts. I recently wrote an article about the true ROI of Social Media on my blog as well. You can check it out here: http://marketyourstartup.com/2009/10/true-roi-of-social-media-marketing/ I think a lot of people misunderstand what Social Media is supposed to do for their company. It is not focused on Sales and short term gains, but can help companies to build a trusting relationship with prospects and clients as well. Thanks again for sharing! |
I would also include the great presentation on Social Media ROI from Ed Brice (SVP of Marketing) from Lumension. The presentation and video are posted here: http://blog.vongraf.com/2009/10/19/some-socialmediaaz-org-videos-posted/ |
Good article, thanks for the info. A company I’m collaborating with, ClickMarkets, has developed an application with some interesting direct and indirect metrics for measuring social media ROI. Worth a look... http://www.clickmarkets.net/what-we-do/wide-angle-tm-metrics.html |
 Thnak you very good list. A company I’m collaborating with, ClickMarkets, has developed an application with some interesting direct and indirect metrics for measuring social media ROI. http://www.clickmarkets.net/what-we-do/wide-angle-tm-metrics.html |
 If you have not gotten to see it, you might want to see the preso I did on the ROI of social media... and some posts on the model and case studies of the companies can be found here: http://blogs.forrester.com/business_process/2009/08/case-study-3-infusionsoft-uses-social-media-to-reduce-customer-service-costs.html let me know if you need any help! natalie @drnatalie on twitter! |
 By far the best post on social media ROI.. very well written.. http://socialsteve.wordpress.com/2009/10/27/executable-game-plan-for-winning-ultimate-customers-with-social-media/ |
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