Bad news for mobile advertisers comes from this US study from the ChitikaNetwork.
It shows that mobile advertising click-through rates are barely half those of the already derisory online rates - 0.48 vs 0.83%.
iPhone users were even less likely to click through to ads, scoring 0.30%. This is despite the fact that iPhone users account for the bulk of mobile Internet browsing - 66%.
So, unfortunately your ad may well leave over 199/200 mobile and 299/300 iPhone users cold...unless, as another study shows, you offer them some kind of amazing freebie of course.
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 I think some of it comes from the way the ads are presented. Pandora radio has ads apparently, but who sits there and watches them? Ads in the browser are pretty inconspicuous and with such limited real estate your message has to be quite compelling. I suppose that's where the freebies come in :) |
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