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Monday, September 21, 2009

Social Media Policies

RT @mashable Social Media Policies from 80+ Organizations http://bit.ly/F7hSy




Social Media Policies from 80+ Organizations

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contractOne of the key challenges for modern organizations is to define a social media policy. What’s acceptable? What isn’t? And how should you go about creating such a document for your workplace?
We’ve tried to aid with this process at Mashable (Mashable)through articles such as Should Your Company Have a Social Media Policy? and 10 Must-Haves for Your Social Media Policy. We’ve also published guides like Social Media for Business: The Dos & Don’ts of Sharing.
What’s more, we’ve looked at what happens when these guidelines go to far, like the controversy over theAssociated Press social media policy, and a similar situation at the NFL.
If you’re looking to define your own social media guidelines, however, one worthwhile task is to read the policies of other organizations. Chris Boudreaux, author of the upcoming book “Social Media Governance”, has assembled 82 such policies on the book’s website. From companies to charities to military organizations, it’s a treasure trove for those struggling with social media guidelines.
We think it’s super-handy: we hope you’ll agree.
Image courtesy of iStockphoto (iStockphoto), Richphotographics, Palto, rtiom
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  • Social Media "Policies" generally don't work in my opinion. You can ban pages, you can prohibit its use but good luck trying to moderate it once you open the floodgates.
  • @MassiveFailure You are so wrong. Policies is not another word for prohibition or ban, but they serve as boundaries and Yes it does work.,
  • They don't work, lucio. As I am sure you are a social media addict at work, people WILL abuse what you give them in replace of doing work.
  • Sorry Jak.
    3 Things,
    I'm not social media addict at work, though I use it a lot.
    I own my own company, and everyone here works and uses social media,
    I have helped big companies in Australia to implement their policies and its working. It's proofed not opinion, even though i do respect yours.
    It's like 10 years ago when companies had to comply and implement boundaries around new technology - email perse.
    I've seen this discussion before, When emails started popping up staff were not allowed to have one, slowly this became a privilege, after sometime time became standard and later a need.
    Jack - there's no discussion that staff using social media lose productivity, as a matter of fact the only reliable data implies that 1,5% loss of productivity.
    This is nothing compared with other distractions at office place.
    Blocking social media because of productivity is silly as cutting off coffee because that will distract workers.
    There are so many other things to consider and much more important, example - information leak, IT issues, malware, etc.
    Would you agree if information leak, IT issues, malware etc are a major issue, the only way of avoid it is to build boundaries around it?
    Whether companies like or not (include my company) their workers WILL use social media they have lives, they have homes and probably they have computers.
    Cheers
    Lucio Ribeiro
    ww.marketingeasy.net
  • Thank you Pete for putting these great resources together.
  • "We won’t reply to off topic @replies. Personal attacks and foul language = FAIL. Adding to the discussion = WIN."

    Walmart can say that?
  • msedlak 4 months ago
    What about the public sector? Are there any policies that address these organizations?
  • Good question, and I can (from first hand experience) confirm that government (and NGO) organisations *do* have policies on interaction by employees with social media.

    Granted, often these are "loose" policies that basically provide guidelines and overall policy reminders. That may indeed be the best approach. Leave the people free for an emerging technology/space/paradigm while providing some basic guidance.

    A lot of it boils down to basic common sense.

    Social media is not something new - anyone here remember the BBS days ?

    The only thing that has (significantly) changed is the breadth of the reach. Back in the BBS days, 0.01% (if that) had access to it.

    Today, the TRA results of allowing employees to interact with modern social media is quite different.

    That said... the same basic rules apply, no?
  • Excellent, thank you for the post.
  • showmethemom 4 months ago1 person liked this.
    Hi I work as an HR Consultant. Social Media has become a huge issue for the employee and the employer. Policies work well, but only if are willing and able to hold people accountable to them, which is hard to do and do consistently unless you just block sites entirely, which many companies do. The bigger issue is when companies do NOT want to block sites, continue to monitor employee use, and then do not hold people accountable consistently. It's a recipe for a disaster and I'm seeing it more and more. Some policy, even if it's not super strict, is better than no policy at all.
  • I have seen this as well - this is yet another competency that the ever-evolving HR function will need to be informed about. Since company policy usually emanates from HR, having social-savvy personnel in this department will become essential.

    I have also seen social networks successfully used for recruitment...job candidates today should remember the transparency/visibility recruiters have.
  • I read this article on social media and it's really wonderfull and every one should the basic guidelines for it... Also I read the 10 social media policy which is proving helpful for me. Thanks for sharing it..
  • MLDina 4 months ago
    I think it depends on the brand. While everyone can use policies to assist with guidelines for various marketing and media efforts, some brands will always be more forthright than others, some more flexible than others, etc.
  • This is a really useful resource for organizations looking to develop a Social Media Policy.
    Employers have concerns about employee use of social media, but I think the core issue is about employee engagement. Investing time in improving the morale and engagement of your workforce would reduce the need for restrictive policies in the first place.
  • Same mistake again as with the introduction of every new tool. Creating policies based on fears has never led to good results. I think that most managers do not even evaluate social media correctly to be able to approve or even determine policies
Publicado por Benet M. Marcos en 11:25:00 PM
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